Manager Marketing

Location:
Company Type:
Quote job ref: DSS-2301-PKT

Job Description

Desired Profile

– MBA with strong experience of more than 8 years in handling marketing activities in EduTech / Advertising companies.
– Should have done B2C marketing activities.
– Must have a strong understanding of Social Media and Digital Platform campaigns and advertising.
– Excellent communication and presentation skills.

Responsibility

– Plan and execute all marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
– Design, build and maintain our social media presence.
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
– Identify trends and insights, and optimize spend and performance based on the insights.
– Brainstorm new and creative growth strategies.
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Up-to-date with the latest trends and best practices in online marketing and measurement.
– Cost optimization and Lead Generation.